Investment into RealU - a Love the Cosmos Accelerator

The biggest challenge I face is raising aligned capital. Too often, investors—whether managing their own capital or that of others—are conditioned to view their role solely through the lens of generating financial returns. They often see legal, ethical, or impact considerations as someone else’s responsibility, either upstream or downstream from their work. The challenge is to shift the mindset of investors, helping them realize the importance of embedding a planetary and societal benefit filter at the forefront of their decision-making, before financial returns are considered. It’s this shift in consciousness that is crucial to aligning capital with the transformative change we seek to foster.